Feedback widget vs behavior analytics suite (heatmaps, recordings, surveys)
TL;DR
Hotjar is a behavior-analytics suite — heatmaps, session recordings, and surveys — where feedback is one module of a heavy platform (now split into separate products after the Contentsquare merger). Say So is a tiny, focused widget that captures structured feedback and triages it with a Slack loop, with no session recording and no analytics weight. Choose Hotjar to watch behavior and run surveys. Choose Say So to collect and act on direct feedback without slowing your site or recording your users.
| Say So | Hotjar | |
|---|---|---|
| What it is | Focused feedback widget + triage inbox | Heatmaps + session recordings + surveys suite |
| Footprint | Tiny vanilla script, zero deps, Shadow DOM, loads after interactive | Heavier tracking script; behavior capture across the site |
| Privacy | No recordings; feedback isn't sold or used to train anything | Session recording / replay of user behavior |
| Feedback handling | Typed feedback (issue/idea), screenshot, identify(), tags, resolve | Survey responses + feedback widget within an analytics tool |
| Close the loop | Two-way Slack + auto-email the submitter on status change | Not a triage/loop tool — it's analytics-first |
| Pricing shape | Flat: Free, then $120/yr Pro | Split products (heatmaps from ~$49/mo, surveys from ~$59/mo, analytics custom) |
Hotjar
Hotjar shows you behavior: where people click, how far they scroll, and recordings of sessions, plus surveys. It's strong for understanding what users do — quantitatively and visually.
Say So
Say So captures what users say: structured feedback (an issue or an idea), with the page URL, an optional screenshot, and the identified user attached — then helps you act on it.
Choose Hotjar to see behavior. Choose Say So to collect and triage direct feedback.
Hotjar
Behavior analytics and session recording mean a heavier script and capturing what users do on the page — which adds weight and brings privacy and consent considerations.
Say So
Say So is a tiny vanilla script in a Shadow DOM that loads after your page is interactive, so it won't dent Core Web Vitals. There's no session recording, and feedback isn't sold or used to train anything.
Choose Say So if footprint and a no-recording privacy posture matter to you.
Hotjar
Since the Contentsquare merger, Hotjar is three separately priced product lines (experience analytics, surveys, product analytics), which can get expensive and hard to total if you want more than one.
Say So
Say So is one product with one flat price: a genuinely useful free tier, then $120/yr for unlimited Pro.
Choose Say So if you want one simple tool and one predictable bill.
For the feedback piece, yes — Say So is a focused, lightweight way to collect and triage direct feedback. For heatmaps, recordings, and behavior analytics, no; Say So intentionally doesn't do those.
No. Say So has no session recording or replay. It only captures the feedback a user chooses to send, plus optional context like the page URL and a screenshot they include.
No. It's a tiny vanilla script with zero dependencies, served with long cache headers and loaded after your page is interactive, so it stays out of your Core Web Vitals.
Hotjar is now split into separately priced products (heatmaps/recordings from about $49/mo, surveys from about $59/mo, product analytics custom), so totals add up. Say So is flat: free to start, then $120/yr for unlimited Pro.
One script, a calm inbox, and a free Slack loop. Free forever for one project.
Already on Hotjar? See what switching looks like →